When hosting a corporate event, a lot of things can go unnoticed with the excitement of the day. That's why filming the event and creating highlight reels can be a good way of looking back and documenting the occasion.
In this article, we will explain the 5 major benefits of having a highlight reel for your corporate event. Read on to find out more.
1. Helps with Brand Positioning
How are you wanting your company to be broadcast to the general public? Do your core values involve be inspiring? Or what about fun and easygoing? With a highlight reel, you can show off your brand's personality and shape the way that consumers or potential clients view your company.
It can be a great way to demonstrate another facet of your company that isn't straight-up advertising content.
2. Employee Motivation Tool
A highlight reel can work for employees of your company as well as potential clients. It can broadcast the best parts of your business and work culture and focus on particular elements that really make it shine.
Employees can use this as a motivation tool to build on the success they have already obtained with the company and maintain a consistently high performance.
It can also help them understand other departments of the company and promote teamwork and working together towards a common goal.
3. Use for Future Events
When event filming for corporate events, you can reuse existing footage and highlight reels for future and upcoming events. The previous footage can be broadcast at the beginning of these events as a way of recapping and setting a precedent for the evening.
It can be informative for those attending for the first time but also nostalgic for those who were at the previous event. The highlight reels can create a communal bonding experience for those in the room who are all at different levels of interaction and education of the business.
The footage can also be used as a measuring point to demonstrate the progression of a company and how far it has come from the previous event.
4. Use for Marketing and Social Media
Having a large range of content is essential when thinking about a company's social media presence. What's great about highlight reels is that you can isolate certain segments and use them for marketing purposes.
If you have footage of your employees engaging in a viral trend or doing something interesting, put it out into the social media world. You never know, it could go viral and drive plenty of traffic to your pages.
5. Customer Testimonials
If your event was a huge success, try and capture the reactions of some customers or clients. They can give you an authentic live testimonial that you can use on your platform to promote your company.
It can be a great way to connect real thoughts and feelings of your products or service that a written testimonial doesn't quite capture.
Filming Highlight Reels for Your Corporate Events: What Next?
When having a corporate event you want to ensure that you have the most exposure and visibility possible from hosting one. Highlight reels can be the perfect way to encapsulate the best parts of your event and make it attractive and succinct to the customer.
If you want to speak to one of our experts about arranging your own highlight reel and filming, contact us directly!