The online market is not only about sharing information and digital text, but today it is also about trading and collaboration. Digital Video has been proving itself to deliver the most value whenever you are selling a product online.
In recent years, more people have turned to video marketing to sell their products or services online. There is no better way than using video production to capture your audience’s attention and follow up with e-mail marketing and social media. In today’s market, getting attention from potential prospects and keeping it has become quite the task. The digital marketing arena in the new wave of web 2.0 is dominated by content and more so video. Video has been fully embraced by online marketing and platform algorithms like never before.
What most Digital Marketers have overlooked in the previous years is the fact that general audiences want to be entertained while learning, instead of reading sales pages like they used to. There is something about not knowing what is in store for them. This is why people tend to scan over sales pages from top to bottom without reading the first sentence. On the other hand, good sales copy has become more scarce and still remains effective if used precisely. However, good sales copy is best used when paired with video content. The result? A video sales letter that Digital Marketers are using to create lots of opportunities. People engaging in this type of content are able to commit to it in different ways, as opposed to before only being able to read it.
A good marketing video can highlight the key benefits of a sales page and present the features and benefits in bullet point format. A great starting point is getting the prospect hooked on the topic and enticed to read more. A great marketer is only as good as their landing page content. A good headline may certainly make a sale, but it’s not even close in comparison to the effectiveness and momentum a great video can create for your business.
The potency and effective reach of a video can be determined by the title. The saying “A picture is worth a thousand words” relates to video images that can express those concepts and knowledge that are usually difficult to explain in written words. Marketing Videos have the ability to speak directly to your subconscious. Also, keep in mind that images and sounds that are more vivid tend to be retained for longer in the brain than written text would. So once the reader is hooked in the subject line, they will look further into details to understand what is in store for them. This format will help make your value proposition more enticing.
The key to making effective marketing videos is to add taste with slight humor, entertainment, controversy, and value to capture the hearts and minds of your audience. With a quality video, you can sell them the appetizer as well as the main course! Most of us are aware of the viral potential of video content right? Add quality to these ingredients and you have the effectiveness of a sales page on steroids that is guaranteed to linger in the mind of your target audience. Interactivity and value tend to increase the appeal to the sensations and emotions of your prospects. Having a product-market fit with your message and audience is the key to successful video marketing.